Is Your Radio Advertising Message Effective?

Nothing drives a focused person like myself more crazy than an unfocused person who has no idea what is best for themselves.

You know what I’m talking about. The type of person who has all the information laid out in front of them, they are one step away from making the right decision and yet, they still can’t decide or just make bad choices time after time. I have a person in my life who is like this…

Granted, that person is a 5 year old girl… It still drives me crazy.

“I want that piece of the pizza”, she will say as she grabs the largest slice of the pie and puts it on her plate. Thirty minutes later, two bites have been taken out of it and she is “full”, yet wants to take a second slice and eat the very same type of pizza off other peoples plates.

You have to say “no” and show her why that type of choice is wrong, time and time again until it registers in her little brain. That’s what being a parent is all about though. Continued, repeated guidance and repetition to help the little one fully understand what type of decision they are making and what would be most beneficial for them. After some time and accurate guidance, most children will begin to be able to make good choices.

As a parent you breath a huge sigh of relief, and then move onto the next behavioral flaw you want to improve with the ones you are charged with preparing for the world. Does this process remind you of anything that goes on in your business?

Essentially what you are doing is “marketing” good choices to your children. You show them why it would be best to do what you want them to do and eventually they do it. Key-word, EVENTUALLY… Quite often they don’t take your advice the first time it is presented.

Neither do new customers.

When you are advertising or marketing your own products or services, you know better than anyone what an obvious choice it “should be” for select customers. The people who are hearing your message may not pick up on the obvious so quickly though. That is why mediums like radio and TV act as the “parent” and continue to repeat and reenforce the message you want to communicate.

Just as you try to keep your message to your children clear and to the point, the message you put out on radio and TV should be on target and clearly show your the potential customer why your offering is the best solution to their problem. Do this time and time again, and you will very quickly find yourself in the company of well behaved children… or… customers. That how it should work “most of the time” anyway.

Subliminal Messages in Advertising – How Advertising Messages Control the Minds of Consumers

Everyday, people are exposed to all sorts of ads. What they do not realize is that they’re also exposed to subliminal messages in advertising. These messages can take the form of words, visuals or even sounds.

You might be wondering whether all this talk about subliminal messages in advertising is true or not. Advertisers and advertising companies won’t be revealing their tricks to the public; but if you’re a keen observer, you might be able to figure some of them out.

1) Sex Sells

Anyone in the advertising industry knows that sex sells. But you might be surprised to learn what lengths some advertisers go through to literally spell out the word sex in their ads.

As subliminal messages in advertising, you won’t find the word sex spelled out right in front of you. Sometimes, they take the form of trees or leaves. Or sometimes, it’s not the word itself but the shape of a genital hidden under the guise of a product ad.

2) Backmasking

Backmasking refers to the act of playing an audio track backwards so the message doesn’t exactly come across clearly.

Sometimes, this track is hidden behind a piece of music and is said to have an effect on the audience’s subconscious. However, a lot of psychologists and experts have differing opinions about its actual effectiveness.

3) Quick Flashes

Sometimes, advertisers flash messages like “Buy Product X” on their ads in such a speed that the conscious wouldn’t even notice it.

However, it is said that the subconscious can pick up these messages and will, in turn, follow the suggestion. This type of subliminal message in advertising has been around for a while although its effectiveness continues to vary.

Picking up subliminal messages in advertising might be a bit tougher than it looks like; but once you know exactly what to look for, you might be surprised.

Choosing the Right Advertising Message to Go on Your Bags

Do you make the best use of your bags? No matter whether you sell your bags or give them away for free for customers to use, it’s important to make the right impression in every case.

Just imagine the power that even one individual bag has to promote your business. If you are switching over to the NWPP – non-woven polypropylene – bag, then your bags could be seen over and over again by other people. What a great advertisement for your business! It’s certain that you don’t want to waste it.

NWPP bags are long lasting and environmentally friendly, and that means you have an excellent opportunity to promote your business as a green one. Why not make that fact known on the bag itself? You could encourage other people to use your re-usable bags as well when they come and use your business, and that means your advertising message will go even further still.

It’s a fact that bags made from non-woven polypropylene last for a very long time, which means you need to be careful about what message you put on them. It’s no good advertising your latest promotion that only lasts for four weeks, because the bag will still be going strong for a long time after the promotion has been forgotten about! That’s great for the environment and it certainly eases the pressure on landfills, but it’s no good for your advertising message.

What you need is something that will promote your business and look fantastic printed on the side of your eco friendly bags. These bags are available in a wide array of colours and you can also use an equally wide range of colours when it comes to getting your message printed onto them. This gives you an amazing number of possibilities and every chance for your advertising message to be seen long into the future, as the quality of the print doesn’t like to fade at all!

Stick to a message that is short and eye catching – an image works very well as well. Bear in mind that while these bags will be used again and again, someone who isn’t using one may only see someone else’s for a few seconds, so you have that long to convince them that your business – and your bags – are the ones to use.

What’s more, why not try out your advertising message on more than one type of bag? There’s no need to restrict yourself when you have so many to choose from! Once you have made the initial investment you will find your method of advertising will save you loads of money as well, because these bags have a far longer life than any other one you could use. That’s a great message to give out to all your customers!

So think carefully about what you want to say. Sometimes simply telling people that your business is going green – in coloured type on a green bag – is the best way to make a great impression that really will last.